Before there was BG, there was supermuscleman Charles Atlas,* who helped the 97-pound weaklings of the world find love by bulking themselves up and punching bullies out. “Chumps” became “champs,” and then the ladies — well, “They obey your silent commands.”
Oh no wait,that part was the sea monkeys.
Of course, with your X-Ray Specs, you could see right through all this goofy advertising, but instead — much more fun — you could enjoy, via Boing Boing, this wee gallery of jaunty old comic book ads, which led me to all sorts of [more elaborate] others as well. See you at the ant farm!