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December 15, 2010

No, it sucks to be a mean, poorly designed ad

Filed under: media — posted by Breakup Girl @ 2:15 pm

Behold:

The above, posted by Gwen at TheSocietyPages.org (and spotted/snapped by one Rachel K. in Toronto), should leave little doubt about how the ringless (and evidently friendless) masses are supposed to feel about themselves. But I’d venture to say it sucks to be the mastermind of an ad campaign that, in addition to being hell on the eyes, makes no sense. So if you buy a ring you’ll meet someone? That seems forward. It also seems capitalistically unwise to be harsh on the unmarried, who might, with another ad on another day, have been encouraged (though there are other reasons I don’t love this gambit) to purchase some sort of splurgy, sparkly single bling.

Anyway, back to Gwen: “…I’d say that what sucks isn’t being “alone,” it’s being told constantly that you must be sad and miserable since you aren’t coupled up.” Rah.

More on the ad, others like it, and “singlism” in general from Bella DePaulo here.

H/T @womensenews.

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