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May 13

Hope chest

Filed under: Treats — posted by Breakup Girl @ 12:01 pm

Japan’s latest novelty bra (yes, there’s more than one): the Marriage Hunting Bra.

Made by Triumph International, the hardly-intimate apparel features a pen for signing marriage contracts,  a ring receptacle that plays “The Wedding March” when filled, and a timer that appears thematically relevant but whose actual purpose remains unclear.

Perhaps it’s performance art wrapped in a public service announcement inside a wardrobe malfunction. As Reuters notes: “Japan’s marriage rate is falling and the average age at which women get married is over 28 years, relatively late for a country in which single females were once considered over the hill at 25.”

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