Can you smell the aroma of manufactured manliness? Because there is an epic, and pungent, battle underway in the men’s personal care aisle. [Yesterday], Advertising Age declare[d] that we are seeing “the biggest array of product launches for men in nearly a decade and maybe ever.” The major competitors in this pissing contest: Procter & Gamble, which is responsible for Old Spice and Gillette, and Unilever’s new line, Dove Men+Care (apparently a plus sign equals masculinity).
Chances are you’re already familiar with Old Spice’s latest offering –namely Isaiah Mustafa, the charming star of its viral “I’m on a horse” ad, which bashes “lady-scented body wash” and orders dudes to “smell like a man, man.” The spot is full of satire and swagger — a winning combo, especially for men whose choice of personal armor is ironic cockiness. And as AdAge notes, “An ad for Gillette’s body wash, with a fairly obvious proxy for the new Dove product in the shower, pointedly says, ‘Just because it says it’s for men doesn’t mean it is.’” Nyah-nyah, Gillette just said you smell like a woman! Whatchu gonna do about that, Dove?
Nothing, judging from the Dove “Manthem,” which you’ll find below. Above all else, a Dove man is comfortable. Really, really comfortable. He doesn’t need to thump his chest to prove his manliness — that’s what his wife, three kids and home are for, it seems. He’s succeeded as a man (read: a pro-creator and provider) and so he can calmly retreat to his bathroom sanctuary and lather himself with an unpretentious body wash that doesn’t scream “FOR REAL MEN ONLY.” He is settled in his domesticated bliss and doesn’t need a damn horse, OK?
I don’t know about you, but I am fascinated by these dueling masculine identities. Bring on the advertainment.
The first press release we got from LeaseTrader.com was mostly just puzzling. The next couple were forgettable, reaching so far for a hook that we’re sure someone injured a rotator cuff. But this one? Notable. Here’s what a fellow recipient had to say about it in an email to BG: “This is a fascinating press release about the many men who face intense pressures from marriage-hungry girls who force them to either change their Facebook status, step up the relationship, or propose on Valentine’s Day, all of which apparently leads to a terrible next-day hangover in which they must give up their sports cars because sports cars are incompatible with the emasculation of commitment to women, and also because there is no room for Ken’s sports car — only the Glamour Camper — in the garage at the BarbieDream House in 1982, which is the only place where the universe depicted in this press release exists.” Behold:
It’s no secret that Valentine’s Day is a big date night, but nobody talks about what many men face the day after. With Valentine’s Day falling on a Sunday, this year the day after could provide one heck of a case of the Mondays. Our company (LeaseTrader.com) was needed to help one guy get rid of his sports car after he and his new fiancée had “the talk,” which got us thinking of other situations men face after Valentine’s Day.
*First Date* – Having your first date on Valentine’s Day is already filled with enough anxiety. The next day some men will face the inevitable talk to change their Facebook status. Men used to worry about the blackbook but now it’s all about the Facebook.
*Next Step* – If you’re already in an exclusive relationship on Valentine’s Day expect the “when are we going to finally live together” talk which means it’s time to take that next step. Her talk with you will include changing the décor of your home or commenting on why you’re still driving that ridiculous sports car?
*Engagement *– Every man who proposes to his girlfriend wants the day to be unforgettable for her. For many men this means a Valentine’s Day proposal. Believe it or not, LeaseTrader.com has helped many men ditch the sports car when their brand new fiancées quickly remind them they’ll now be a family man.
We already know that yogurt is the official food of women. (Dessert: Fling Bar.) And that real men don’t eat the savory egg tart that dare not speak its name. A.K. Whitney over at Siren (via The Frisky) has even been told — by the waiter she just ordered from — that Beef Stroganoff was “a man’s dish.” So tell: have those stereotypes — steeped in lame, undercooked notions of masculinity and femininity — made their way onto your plates? Are you a guy who gets a look for ordering salad? A gal who asks for regular…and gets served Diet?
OK, now I’m hungry. And not, it should be noted, for a rice cake.
Filed under: News, Treats — posted by Amanda @ 8:32 am
The results of AskMen.com’s Great Male Survey are in, and some of the findings may surprise you. (Or not, assuming everyone in your relationship reads BreakupGirl.net and is therefore most excellent and discerning.) The “Internet’s top men’s lifestyle site” asked more than 70,000 readers to take the 150-question survey, which was broken down into five sections: Lifestyle, Dating, Sexuality, Power & Money, and Men in 2008. AskMen.com also teamed up with Yahoo! Shine, a lifestyles website for women, to host the Great Female Survey, which included 40 questions from the male survey about dating and sexuality. (Women, evidently, have no Power or Money, and are interesting only when talking about men.)
The survey’s goal — and this is where we’ve got their back — was challenge the all-too-common image of today’s men as immature, insensitive, and afraid of commitment. Says AskMen.com editor-in-chief James Bassil, “These survey results will be surprising to many women, most of whom have a completely different perspective of what the average man thinks and feels.” Selected results after the jump…