Press release FAIL
A “power pocketbook” as some kind of superhero accessory, maybe. This, I think, is not that.
(Bold added by BG.)
Dear XXXX,
I wanted to let you know I am working with ReBelle Friendship Bags, a line of handbags that strive to empower tween girls to believe in themselves and their friendships, regardless of the challenges they face. It’s the only handbag collection available exclusively to tweens and promotes multi-cultural cohesion and young female empowerment.
The detachable handbags come with a zipper down the middle so you can share the matching bag with your best friend. The bags come in special themes and accompany the ReBelle Story of six girls from places around the world that meet at summer camp and become pen pals.
Daisy Cook, the founder of ReBelle Friendship Bags, just launched the line to help reverse the negative impact the media and internet have on young girls. The bags are sold at http://friendshipbags.com/ and in stores and online at FAO Schwarz, www.FAO.com . Please contact me with any questions or to obtain hi-res images.
Best,
XXXX