Can you smell the aroma of manufactured manliness? Because there is an epic, and pungent, battle underway in the men’s personal care aisle. [Yesterday], Advertising Age declare[d] that we are seeing “the biggest array of product launches for men in nearly a decade and maybe ever.” The major competitors in this pissing contest: Procter & Gamble, which is responsible for Old Spice and Gillette, and Unilever’s new line, Dove Men+Care (apparently a plus sign equals masculinity).
Chances are you’re already familiar with Old Spice’s latest offering –namely Isaiah Mustafa, the charming star of its viral “I’m on a horse” ad, which bashes “lady-scented body wash” and orders dudes to “smell like a man, man.” The spot is full of satire and swagger — a winning combo, especially for men whose choice of personal armor is ironic cockiness. And as AdAge notes, “An ad for Gillette’s body wash, with a fairly obvious proxy for the new Dove product in the shower, pointedly says, ‘Just because it says it’s for men doesn’t mean it is.'” Nyah-nyah, Gillette just said you smell like a woman! Whatchu gonna do about that, Dove?
Nothing, judging from the Dove “Manthem,” which you’ll find below. Above all else, a Dove man is comfortable. Really, really comfortable. He doesn’t need to thump his chest to prove his manliness — that’s what his wife, three kids and home are for, it seems. He’s succeeded as a man (read: a pro-creator and provider) and so he can calmly retreat to his bathroom sanctuary and lather himself with an unpretentious body wash that doesn’t scream “FOR REAL MEN ONLY.” He is settled in his domesticated bliss and doesn’t need a damn horse, OK?
I don’t know about you, but I am fascinated by these dueling masculine identities. Bring on the advertainment.
Filed under: Advice — posted by Breakup Girl @ 10:12 am
MSN.com, Match.com, HappenMagazine.com: they’re in a healthy and satisfying 3-way relationship. Meaning that you can find MSN/Match.com’s “Ask Lynn†columns –penned by BG’s alter ego — over at Happen now as well.
This week Lynn helps Edgy in Erie, a gal living with, and raising her kids with, a guy who has not fully extricated himself from his unhappy marriage. Namely:
He hasn’t followed through with the divorce.
He has cheated on me with her.
He talks to her often and seems overly concerned with the goings-on of her life (beyond kid-related things).
After three years, does this guy need understanding, or a kick in the pants? Read the full letter — and Lynn’s response — at Happen, then comment below!
Now, a little something from revelations…for those living in sin, marriage isn’t always the end goal. Whoa. SHOCKER. How do I know this? Live in an overpriced metropolis where rent-controlled apartments are as hard to come by as the Holy Grail or the Ark of the Covenant and you find a lot of people shacking up for reasons other than a trial run for a walk down the aisle. Some of these reasons include freedom from rooommates, convenience, mobility, economics, and well, just plain old lust. So, what’s important in moving from “living in sin” to making an “honest man/woman/etc. out of someone/yourself”?
Having co-habitated a time or two, experience has taught me that what makes or breaks your relationship isn’t decided from the day to day stuff of living in each other’s space. It’s about sharing basic values and goals as a couple. It’s also about knowing why you moved in together and realizing that can change for both people. The day to day stuff just exacerbates an eventually doomed union. Really, even if someone keeps a clean house and finds your keys, it’s not going to fix your fear of commitment or the fact that you hate their work ethic. However, if a relationship is already working on the inner levels, leaving the cap off the toothpaste or drinking out of the orange juice carton isn’t such a big deal. Whether or not a couple lives together isn’t going to break them so much as reinforce what they already know – good and bad. As Clark-Flory notes “you’re better off following your own heart than any supposed make-or-break marital rules.”
The couples who do end up married after first living together most likely would have gotten married anyways – whether they both saw marriage as a possible end goal or they were the type to ignore doubt and just push forward. I am actually curious to know how many couples move in together and break up before the point of marriage. If living in sin is bad for anyone, it’s most likely divorce lawyers.
I want to end my marriage, but I don’t know how to tell him. Is it fair to write him a letter or should I tell him in person?
— Kat
Dear Kat,
Rule of thumb: unseal the deal the same way that you sealed it. Choose the medium that matches and honors the relationship. If you met online — and have conducted your relationship entirely online — then (and only then) can you break up online.You may use the telephone to tell your Psychic that you just want to be Friends. But I’m guessing that you two are more than…pen pals. So, yeah, you’re going to have to do the deed face to face. BUT. If you don’t trust yourself to remain coherent, and you have some key points to get across and set in stone, definitely go ahead and write them down. Then either start the conversation with the letter, or submit it as a “handout” during or after. Good luck. And please spell-check.
Back in high school, my sister and I came up with a flawless policy: the only guys worth dating were either Jewish or Italian. It was some ill-informed, possibly offensive stereotyping whose underlying basis was a premium on swarthy looks and/or in-your-face intellectualism.
Of course, this schoolgirl theorizing fell apart in the harsh light of reality, and we both ended up going out with a variety of types (a.k.a. “people”).
At this point in my life, I have been attracted to enough off-the-menu body-styles and personalities that I cannot claim to have any “type” at all.
I was reminded of this while reading Lemondrop’s post about The Secret Guy ‘Types’ Women Lust After, and trying to come up with some ridiculously reductive categories that they may have missed. E.g., I.T. guys. Â Personal trainers with hearts of gold. Mail carriers. Daytime bartenders.
Okay. While we were all watching Apollo Ohno and rooting for the Canucks (depending), strange things have been going on in England. Maybe you’re heard of soccer, which those crazy kids call “football?” And the World Cup, which happens this summer in South Africa? Very big deal. VERY big deal. And the English team looks like it’s destined to punk out because of a post-breakup fol-de-rol that seems like something that’d happen only in a BG comic.
Try to keep up, now: Wayne Bridge is a member of the English national football team. A couple years ago, the serial modelist hooked up with a French model named Vanessa Perroncel. They had a kid. Then they broke up.
Repeat: THEY BROKE UP.
After the breakup (repeat: AFTER THE BREAKUP), Vanessa apparently availed herself of some revenge sex with Bridge’s best mate, John Terry.
Bee eff dee, right? Professional athletes having sex with various pretty ladies. I mean, we’ve all seen Footballers’ Wives, right? (P.S. It is awesome. — BG) Except no. First, Bridge threw a wobbly. Then, Terry was stripped of his role as captain of the English national team. There were various overwrought events in between — a handshake refused, yadda yadda. Then, this week, Bridge resigned from the team completely.
I hate to keep repeating myself, but: He resigned. From a World Cup team. Because his friend had sex with his ex-girlfriend.
There’s more sordidness to be had if you like that sort of thing: a reported pregnancy, a cuckolded Mrs. Terry packing up her kids and her mom and running off to Dubai, a furious Perroncel demanding an apology for being dragged into the whole mess. Saddest mostest, some say Bridge’s star is fading and this was probably his last shot at World Cup glory.
We know not what to say about this. They were broken up. It’s the World Cup. And they’re professional athletes. Not to perpetuate a stereotype, but COME ON. Groupie tush is not in short supply, and this isn’t Helen of Troy. When will this nasty love triangle stop making England cry?
Gottlieb’s thesis: a woman, particularly an older woman (and by “older” we mean not 27), who allows pickiness and a sense of entitlement to restrict her dating life is missing an opportunity to find her “Mr. Good Enough.†It has, understandably, rankled some who take issue with the idea of “settling” — shifting definitions though it may have — or those who wonder if women, in fact, aren’t picky enough.
An animated, friendly lady with a good sense of humor about it all, Gottlieb is well-prepared to counter criticism from people who have read no more than her book’s title and thus feel qualified to reject it.
I have to admit, the subtitle of your book (The Case For Settling For Mr. Good Enough) is a little hard to digest, and I wonder if it doesn’t subvert what is basically a helpful and positive message about having more realistic expectations. Was this your choice of words, or your publisher’s?
Well, this came from the original subtitle of the Atlantic article, but it’s used to really get people to think about what “settling” actually means. Forgive the pun, but some people are unsettled by the idea of “settling.†But the thing is, I’m not telling women that they have to set low standards, or put up with relationships that don’t work. I’m suggesting they revise the list of things they’re looking for in a man — to conform with what actually makes a strong relationship and actually makes people happy in love.
There’s a presupposition here that marriage is a good thing for people–
Nope, no presupposition there at all. I’m saying that marriage is something I want personally, and I’m not alone in wanting it. So I was trying to figure out what was keeping me from finding the right guy. If you aren’t interested in marriage, there’s no reason to read a book about how to be happy in a marriage. This book isn’t for people who are happy to go through life single. It’s for people who want to find long-term romantic happiness and are curious about how to do that.
Your book is unusual in that it’s not truly a self-help book, although it does give advice to readers. Maybe it’s more like a memoir of a certain period of you life, with some breaks in the fourth wall…
It’s not self-help or a memoir, really–this is journalism. I’m a journalist by profession, and I did a lot of research to explore the question: what really matters in love? I interviewed neurobiologists to talk about chemistry, sociologists to talk about how the culture influences us, scientists and researchers who study relationships and marriage, men and women who were out there dating and who were married. The goal was to get some answers for myself and others struggling with these questions.
You emphasize the importance of distinguishing between “needs†and mere “wants†when looking for a life partner, and how learning to separate the two led you to a successful online match with the man you dub “Sheldon2.†I know you were only seeing him for a few months, but it sounds like the experience provided an important insight for you anyway.
Actually, I’m still in touch with “Sheldon2.” We’ve stayed in touch, and talk regularly, but yes, definitely: that was a lesson in not letting superficial criteria get in the way of more important qualities. I mean, I saw his bowtie in the [online dating profile] photo, and thought “Ugh! I don’t wanna date Orville Redenbacher!†but then it turns out the bowtie was from his grandfather, and was a way of honoring his connection with him. And his profession, which was listed as “real estate‗well, he had studied architecture, really loved his work, but I wrongly assumed he wouldn’t be creative enough. And Sheldon2 is 5’ 6‗I’m 5’1 ½ —and I just never thought I’d be attracted to a guy who was 5’6â€. And I was so wrong, again! I was very attracted to him. But I learned that I had to get past that stuff, the stuff I always thought was important but had nothing to do whether he might make me happy
Were you able to process that lesson in your dating behavior after that?
Oh, yeah, and I have to say, my inbox is full of emails from men who’ve read the article or read the book and like what I have to say. Cuz I’m basically saying, let’s stop judging men on these superficial criteria, and value them for what they bring to a relationship–and they appreciate that.
Early in the book you pose the question “how much compromise [in a relationship] is too much?†and the question doesn’t explicitly get answered. I’m curious if you were able to answer that question at least for yourself.
Sure, that’s something that people have to address for themselves, and I think, again, it goes back to valuing what is going to make you happy in the long term, not what might look good on paper or what you assume will make you happy but so far hasn’t.
Your book is clearly written from a female heterosexual perspective, but have you gotten any feedback from the gay community?
Yes, the response has been very positive–it’s a universal theme. Hey, everyone wants to find their Mr.–or Ms.–Good Enough!
Filed under: Advice — posted by Breakup Girl @ 8:58 am
MSN.com, Match.com, HappenMagazine.com: they’re in a healthy and satisfying 3-way relationship. Meaning that you can find MSN/Match.com’s “Ask Lynn†columns –penned by BG’s alter ego — over at Happen now as well.
This week Lynn lectures a Former Student in Florida who is hoping she’s in the clear to act on her faculty crush:
I would say we’re platonic friends now and are no longer part of a student/teacher dynamic. He was only my teacher once and that was two years ago. He is eloquent, athletic, sophisticated, intelligent and pretty much everything I want in a man.
Is it okay to meet him after class, or does this situation require further study? Get schooled by Lynn’s response at Happen; Extra credit for those who comment below.
Filed under: blogs,Psychology — posted by Kristine @ 8:35 am
As Amy noted earlier, Christian at OK Cupid’s blog recently found, using all sorts of lovely charts and graphs, that “the male fixation on youth distorts the dating pool.” Maybe so, but I have an observation — or maybe a confession — to make: The fixation on youth isn’t just male. While it may be represented as such online, there’s still a whole lot going on offline. Since moving to New York almost 5 years ago, I have, ahem…well, I have developed a habit of dating younger men. Before living here, I mostly dated older men. Why the shift? Is it something in the water?
At the ripe age of 31, while staring into space writing at a coffee shop, I noticed a guy looking at me rather intently. He caught my eye, smiled furtively and then took a swig of his grande. I smiled back and continued about my business. The next time I looked up, his eyes met mine and he executed a rather sheepish wave of his hand. Within seconds he was sitting in front of me and by the time I left, a date was planned. About four dates in, we met up with one of my friends for drinks. Somehow the subject of age came up.
I figured he was younger from conversation and just how he carried himself. I’d also dated a 22-year old the summer I was 29, so when coffee shop guy told me he was 26, it didn’t faze me. What I wasn’t expecting was his reaction to my age. At first it was incredulous disbelief. Had I no proof of identification and a friend to verify, he wouldn’t have believed it. He had guessed I was 24 or 25, but suddenly it clicked. I was confident and self-assured, had lived on my own in quite a few places, and pursued various interests. I wasn’t 25 or even close.
Suddenly he made assumptions about what I wanted: something serious, marriage, babies. Like, with him.By next week. It didn’t matter that we were on date number four or that I was just out of a tumultuous relationship. In his head my age screamed entrapment. Like I was ready to drag the first guy who smiled at me that morning to the altar. Needless to say, our date was cut short and the warm goodbye that ended our previous date was replaced with a very reticent hug.
While looks have something to do with attraction to the young and virile/fertile, maybe the reason per Christian’s data that “the median 30 year-old man spends as much time messaging 18 and 19 year-olds as he does women his own age†is not only about physical attraction. What might also be at play is what those men want at the moment and what they perceive rather than just cut and dry looks. People seem to think that once women hit a certain age, we’re on this warpath to the altar or the birthing center. Yes, we have a time limit with reproduction, but we already know that and a lot of us make peace with it one way or another. However, we don’t have an expiration date when it comes to love, lust, spontaneity or enjoying life. We also don’t want to marry and make babies with everyone we go out on a few dates with. While we are more likely to be looking for a real relationship, we also like to meet new people and explore our options. What we don’t want is a constant reminder of how old we are and questions like “shouldn’t we be finding that special someone soon?â€
For me dating younger men has been an eye-opening experience. At first I found myself drawn to them because they are cute and fun, but that’s not all they are and that may be a common mistake when going younger – the seriousness factor. The men who are choosing younger women are potentially not doing so at a disservice to older women, but possibly as a disservice to younger women.
When I dated a 22-year-old at 29, I embraced the experience. Surprisingly, fitting into each other’s worlds wasn’t actually that much of a stretch. What I was surprised about was the reaction from my friends, particularly my female friends. A lot of them voiced some concern because 22-year-olds wouldn’t want to get married anytime soon. That was just it. At the time, I wasn’t ready to get married. I was running far away from commitment and wedding freak-outs. Dating a 22-year-old was safe.
In terms of OK Cupid’s data, I would like to see a chart comparing what exactly each person is looking for – like are the 30 year old men who are messaging 18-19 year olds looking for a relationship or a “playmate� Odds are, they are not looking for a life partner. As such, young women as a whole may be getting the short end of the deal in terms of their interactions with much older men. They may not be taken seriously or seen as viable long-term partners. Maybe the disparity between men and women’s dating habits with regard to age in the OK Cupid data is just as much about emotional age as it is about physical attraction. Hell, if those men need convincing that older women can be as full of fun and energy as a younger woman, then maybe older women don’t want them anyway.
My point is we often date people we think we might not get serious about when we are not ready to be serious –- which is fine, but we should also be open to the possibility that someone will surprise us. What I’ve learned as I’ve returned to a place where I am ready for a relationship is that men of all ages can be both fun and serious, thoughtful or thoughtless. Internet dating eliminates nuances as it makes us all check a box, but it’s only reflective of what we as a society already perceive. It’s time older women and younger women alike get as much credit for their whole person and not categorized by stereotypes of age and gender.
Breakup Girl
is the superhero whose domain is LOVE or the lack thereof!
Her blog combines new comics, observations and dating news with
classic advice letters--now blogified for reader feedback!